Timbaland - Shock value 2

While it’s not exactly been languishing in development hell, Timbaland’s sequel to 2007’s starry Shock Value – which saw the likes of 50 Cent, Justin Timberlake, Nelly Furtado, Fall Out Boy, The Hives and even Elton John collaborate with the accolade-laden producer – has nevertheless seen its release date shunted and shunted until now. And a year-end emergence doesn’t bode well, pre-listen. Few artists unleash their newest wares in December, knowing full well they’re sure to be swallowed by the flood of festive specials and list-topping recommendations. It’s usually a case of damage limitation, labels hoping critical types have already clocked off for Christmas.

The first thing to note here is how the quality of guests has rather dropped since Timbaland’s last solo venture - furtadoand timberlake  return, but both are long-term associates of the man born Tim Mosley. RnB star brandy appears in her rap guise Bran’ Nu, but elsewhere the credibility tumbles to unforeseen lows. The frays spot on Undertow turns the piece into a slushy Keane-echoing nightmare of sugary excess; teeny popper jo jo– she scored a worldwide hit in 2004 with Leave (Get Out) – shrieks her way through Lose Control like Christina Aguilera having a temper tantrum; and the presence of Nickelback’s chad kroeger alone is enough to have many a recipient of this disc scratching it up straight out the box, if only to prevent any stranger picking it up from the second-hand racks.
Its not all bad though, and their maybe be one or two you might like.

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